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Southeastern Program of Recreational Team Sports Becomes Mudsock Youth Athletics
Fishers, Ind. – (March 23, 2020) Southeastern Program of Recreational Team Sports (S.P.O.R.T.S.) announced it will operate under a new name, Mudsock Youth Athletics, as part of a large-scale rebranding initiative demonstrating the far-reaching impact the organization has on the youth in the community.
“Effective branding helps people connect positive experiences to an organization, fostering trust and confidence, said Scott Spillman, Executive Director, Mudsock Youth Athletics. We collaborated with a local branding company who talked with our board, staff, coaches, parents, and other community members. Through extensive research, it became clear that a rename and new logo was necessary to reflect how our organization has evolved and to more accurately highlight the services and programs we offer.”
The “Mudsock” name comes from the historic “Battle of the Mudsock” and more recently, from the yearly football game and contests between Hamilton Southeastern High School and Fishers High School. While Mudsock is based on competition, the organization’s commitment to the community is more about collaboration and working closely with both the City of Fishers and the HSE School District.
“Our mission has stayed the same since its inception in 1987; to cultivate an organization that provides all kids in our community a chance to actively participate in the sport they choose, said Beth Lawrence, Assistant Director, Mudsock Youth Athletics. We are constantly evolving to provide new sport offerings, access to greater education and highlighting our community commitment in all we do.”
Mudsock Youth Athletics’ new logo reflects the organization’s recreational and competitive team sports that promote character development, leadership and physical fitness. The Tigers’ red is used to represent Fishers High School and the Royals’ blue represents Hamilton Southeastern School. The athletic sock is featured prominently dipped in mud as a tribute to the history of the community. The sock is slightly slanted to mimic the shape of the state of Indiana.
“We chose a modern feel with a retro look that portrays what we do in the best way possible, said Spillman. It was important that the design of the logo evolve with us over time while nodding to elements of our past.”
Unlike other youth sport organizations in Fishers, Mudsock Youth Athletics serves as the umbrella organization to individual member leagues and provides the leagues and families a centralized means of registration, communication, scheduling and field/facility distribution. The tagline “10,000 kids, 12 leagues, 1 community, and no offseason” was created to capture the diversity of its offerings and highlight the scope of the organization, which includes over 2,000 volunteers in addition to seven staff members.
“Our volunteers play a critical role in our success and we are fortunate to have members of our community who pour their time, talent and efforts into their league and most importantly into their players, said Lawrence. Our focus is to create an experience that enriches our kids’ lives with a volunteer base made up of neighbors, family, community members, teachers, and more. We have full confidence that our rebrand is reflective of this.”
About Mudsock Youth Athletics:
Mudsock Youth Athletics is a private, not-for-profit organization dedicated to providing youth in the Hamilton Southeastern community with the opportunity to participate in recreational and competitive team sports that promote character development, leadership and physical fitness. The organization is made up of baseball, basketball, cross country/track and field, cheer, field hockey, football, lacrosse, rugby, soccer, softball, and volleyball leagues. For more information, visit myathletics.com.
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